Zipari, a NY-based health insurance tech startup
has announced to have raised $7 million in a Series A funding round led by Vertical Venture Partners
. The startup plans to utilize the funds secured to scale in order to meet expanding demand for their suite of CRM-centered software as a service solutions for the health insurance vertical.
“This capital expands our ability to address insurance carriers’ need for analytics to understand customers, and highly customized CRM solutions,” said Mark Nathan, CEO, Zipari.
“It is acknowledgement of our success in helping insurance companies personalize offerings, gain real-time consumer behavior insight, monitor member value, intelligently reengage consumers, and our team’s ability to implement fast and maintain easily,” Mark added.
Founded in 2014, Zipari offers predictive analytics and a rules engine within its key InsureCX solution
. This layer, according to Zipari, is becoming increasingly intelligent about the needs of health insurance members through the full array of touches those members have with their insurance, hence driving member lifetime value and building trust.
The company further explains that omni-channel views give insights on real-time consumer activity. This in turn allows segmentation and predictive analytics to know what members will want next, and which of them will want it.
“Zipari is led by a management team with extensive experience in the insurance industry. They are scaling a business that is supported by customer revenue. They have developed a complete product portfolio and they are driving success through a well-tested vertical approach,” said David Schwab, Founder and Managing Director, Vertical Venture Partners.