Intercall, West IP services rebranded as "West" in APAC

West Corporation, a provider of technology-driven, voice and data solutions to the retail, public safety, healthcare, telecom and wireless industries announced that it will be rebranding its InterCall and West IP Communications services and solutions to “West” for the Asia Pacific region effective immediately. The change follows the 2015 rebranding in North America. Currently the company houses both the solutions. West bought West IP Communications (earlier named as Smoothstone IP Communications) that provides a complete suite of cloud-based enterprise communications applications and services in the year 2011 for $120 million. Also it acquired InterCall, that offers high quality audio, web, and video conferencing solutions in 2003 for $399.6 million. These products and solutions will be offered as West’s Unified Communications Services line of business. Shaun Wormald, West’s Senior Director, Unified Communications Services, Asia Pacific stated, “This alignment creates a single, specialized collaboration organization with a comprehensive offering that directly addresses the digital transformation and digitalization agendas of businesses across the Asia Pacific region.”
“Consolidating the portfolios of InterCall and West IP Communications under the West name positions West as a global leader in the delivery of mission-critical communications solutions and world-class support for organizations looking to streamline their networks and collaboration processes. West will help organizations of all sizes across the Asia Pacific region identify their most pressing business and communications issues and solve those challenges with best-in-class products and services.”
West combines systems, processes and services with teams of industry experts to provide customers with scalable, flexible communications solutions. Unified Communications Services claims that it will focus on four complementary components that span the unified communications spectrum: Conferencing & Collaboration, Digital Media Services, Managed Voice Services and Network Services. These services aim to help organizations streamline communication and encourage collaboration, transforming their business offerings and optimizing their workforces. Recently West enhanced its interactive services that includes Cloud Contact Center, with the addition of multichannel capabilities, including support for email, web chat, and text messaging; network-based queuing; as well as inbound and outbound call blending.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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