price comparison website partnered with Trusted Company, a third party platform for consumer reviews recently conducted a study; analyzing 30,000 reviews (especially complaints) by Singaporeans, Malaysians, Thais and Filipinos. An article by Business.com highlighted that consumer feedback is great to increase credibility and compel customers. This is among the biggest issues faced by e-commerce in the sector at this moment. A study by Bain & Company highlighted that consumers in the region say they don’t fully trust e-commerce platforms and that these complaints are typical in the early stages at less developed e-commerce sectors. Singapore, an island renowned for its efficient government, ban on chewing gum and success in Asia, is also well known for its citizens who love to complain a lot. With just 177,700 acres of land, Singapore was ranked number two in the Sustainable Development Goals (SDG) index by the United Nations. Nevertheless, Singaporeans are prone to complaints with just about anything. Just ask any Singaporean and you’ll realize this is true. Among the top complaints were the inefficiency of their local metro (MRT), the management of their mandatory savings fund (known as the CPF to help Singaporeans save for housing, healthcare and retirement), the usage of their localized English known as Singlish and many others. Though it is debatable if most complaints were constructive or not, it is an undeniable fact that understanding consumer feedback is vital to help governments or private entities become better in what they do.
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