“Digital marketers now have enormously powerful tools with which to understand and adjust to how customer and markets evolve and this Quick Start Solution puts them on the fast track for realizing the benefits,” Jespersen added.MapR explains that predictive and accurate customer analytics stem from richer data sets (e.g. social, credit, behavioral) and machine learning models. Marketers are getting a clearer vision of what a data-driven marketing organization must support such as sales and marketing operations, content and ad targeting, and voice-of-the-customer.
provider of Converged Data Platform, has announced the immediate availability of the MapR Customer 360 Quick Start Solution, a new software package that uses real-time analytics to bring real-time data to a point of sale, social interaction or ecommerce site. The solution is powered by the MapR Converged Data Platform, that enables applying analytical insights to operational processes. According to the California-based company, with this new solution, marketing organizations can engage with its data scientists to deploy the Converged Data Platform on their road to digital transformation. “In the C-Suite, CMOs may have the most to gain and the most to offer by adopting real-time Customer 360 use cases,” said Dave Jespersen, Senior Vice President, MapR Technologies.
Subscribe to our newsletter
Get the latest posts delivered right to your inbox.