Mediapreneur partners FundedHere to incubate media startups

Mediapreneur, an incubation programme by Mediacorp, and crowdfunding platform FundedHere announced a strategic partnership to promote seed funding for media related startups through the crowdfunding platform. Launched in 2013, Mediacorp’s incubator Mediapreneur provides seed funding, intellectual property, mentoring, working space, and networking opportunities for digital media startups. Startups supported by the programme also get regular guidance from mentors and can tap Mediacorp’s TV, radio, print and online platforms to reach customers. Through this strategic partnership, Mediapreneur-supported startups will be listed on FundedHere, giving them a wider platform to attract capital. The programme, which puts seed-stage media companies through a one-year structured incubation programme, will also connect FundedHere to other startups.
“We are pleased that the first Mediapreneur startup we put on the Fundedhere platform was able to reach its fund raising target very efficiently. The platform works well for seed stage companies seeking capital before Series A. It certainly works for us and we expect to do more in the coming years following this successful partnership,” said Guillaume Sachet, Head of Strategic Planning, Mediacorp.
According to the duo, the collaboration has already helped one company, Spotted!, raise S$375,000. Spotted! Aims to use the proceeds raised through FundedHere to expand its business of turning digital advertisements into games to help advertisers better engage their target audience.
“We are excited to collaborate with Mediapreneur to contribute to the growth of local entrepreneurs. FundedHere targets companies, like Spotted!, with compelling services and products that can solve real problems,” said Michael Tee, CEO, FundedHere.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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