Pitney Bowes aims to bolster e-commerce with SmartLink

Connecticut-based Pitney Bowes has recently launched a digital technology solution called SmartLink to deliver advanced products and solutions to bolster e-commerce. Pitney Bowes is a provider of shipping, mailing, location intelligence, customer engagement and information management for e-commerce industry. The SmartLink solution connects postage meters to Pitney Bowes Commerce Cloud and claims to channelize client experience and introduce a new range of services. According to Pitney Bowes, its Commerce Cloud is the only cloud providing access to solutions, analytics, and APIs across the full commerce continuum. It assists clients to look for customers, opportunities, uplift communication, and manage shipping and payments, all with speed and agility in the physical and digital environments. Mark Shearer, Executive Vice President and President, Pitney Bowes Global SMB Solutions, said:
Enhancing our analog mailing systems currently in use today with the revolutionary digital solutions and applications in the Pitney Bowes Commerce Cloud creates significant new value for our clients. Our small and medium businesses clients are burdened by growing complexity of mailing and shipping and look to Pitney Bowes to help simplify and optimize their sending operations with valuable digital services. With the SmartLink device, our clients will enjoy having their meters always up to date, never out of ink and delivering greater value every day.

What is SmartLink and how does it work?

SmartLink is a device that enables the user to connect to mailstation and mailstation2 via models DM100i or DM200L to the Pitney Bowes Commerce Cloud through an internet connection. SmatLink technology, also claims to enable the user to access tools and solutions on the Pitney Bowes Commerce Cloud that helps to simplify mailing operations. The company states that the digital services streamline operations and enable clients to amend account preferences from a centralized location online. The meters that are connected to SmartLink receive low ink monitoring service and have the ability to automate the process of purchasing ink via the Pitney Bowes AutoInk program. The SmartLink device leverages a secure Internet of Things (IoT) platform to enable a host of online tools and services, including automated postage rate updates, low postage alerts, AutoInk technology, usage tracking and analytics, error notifications and simple self-help tutorials, claiming to have a 24/7 online account management feature. Hugo Fiennes, CEO of Electric Imp, said:
SmartLink is a smart, real-world IoT use case, capturing transformational business data and helping business customers avoid down-time all while maintaining network, data, device and application security at high levels.
“Partnering with the experts at Pitney Bowes has been a great experience, and shows how our flexible platform can seamlessly integrate at scale with existing machines in the field. The result is a secure, cost-effective, real-time connection to next generation cloud services that improve Pitney Bowes’ customer experiences and provide insights to improve operations and future products for years to come,” adds Fiennes.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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