Rajiv Mangla is new CTO of Snapdeal

Indian online marketplace, Snapdeal has appointed former Adobe executive, Rajiv Mangla, as its new Chief Technology Officer. In his new role, Mangla will establish the company’s technical vision and lead all aspects of the company’s technological development.

Prior to his appointment at Snapdeal, Mangla spent about 10 years at Adobe Systems where he most recently served as VP Engineering, Digital Marketing. He has been instrumental in Adobe’s foray into Enterprise and Digital Marketing businesses and managed global teams across all solutions of Adobe Marketing Cloud. His responsibilities at Adobe included foundational big data, content and personalization technologies.

Speaking about his appointment, Mangla said, “I have been yearning to get back to the thriving startup ecosystem in the country and what better opportunity than Snapdeal which has created a platform that touches hundreds of millions of people across the country. Snapdeal’s digital commerce ecosystem provides innumerable opportunities for high tech innovations at internet speed & scale which makes it an irresistible challenge. I would like to make technology work hard to create a trusted and easy-to-use marketplace. I am buckled up for a fast paced journey with Snapdeal which is both socially as well as intellectually rewarding!”

Prior to joining Adobe, Mangla had been an entrepreneur for 10 years and founded couple of companies. He enjoys leveraging technological advances for disruptive business innovation and believes a lot of traditional businesses will continue to be disrupted in near future by software and technology.

Mangla holds a BTech degree in Computer Science & Engineering from Indian Institute of Technology, Bombay.

More new members in Snapdeal family

Speaking on Mangla’s appointment, Rohit Bansal, Co-founder Snapdeal, said, “Our vision is to build the most impactful digital commerce ecosystem in the country. We are building the strongest technology team at Snapdeal to create future ready and innovative technology infrastructure. At Snapdeal, we believe that our business exists to serve our users and strongly feel that creating a frictionless buying and selling experience is key to our success. We are delighted to have Rajiv on board and wish him a great journey ahead with Snapdeal family.”

The company has significantly ramped up its technology leadership team and has hired senior leaders from across the globe. Anand Chandrasekaran ex-CPO Bharti Airtel, Gaurav Gupta, formerly the India Head of Scalearc – a Bay area start-up, Amitava Ghosh ex CTO Taxi for sure and Viraj Chatterjee ex Director Engineering, Adobe Systems have all joined the Snapdeal family as core members of the technology team.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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