Rightware, HERE to improve digital UX in future cars

Automobile user interface software solution company, Rightware, has collaborated with location services company HERE. A couple of days back, Intel had announced a 15% stake acquisition in ex-Nokia mapping company HERE. The move was made for exploring opportunities in the autonomous connected car segment. The collaboration of Rightware and HERE is aimed at making it easier and faster for automotive developers to integrate real-time location data into “beautifully-designed” user interfaces. According to the company, the collaboration will entail the integration of Rightware’s Kanzi UI software and HERE’s Open Location Platform to provide developers with a toolset for designing user interfaces that incorporate innovative location data. “Integration of HERE Open Location Platform with our Kanzi UI software gives automotive developers the ability to use location data as an integral part of automotive user interfaces,” said Jonas Geust, CEO, Rightware.
“This opens new possibilities for car manufacturers to provide modern connected car services where location-based data can be used to dramatically improve the digital user experience in future cars.”
HERE states that its Open Location Platform’s cloud-based, API-driven architecture can significantly reduce the development time of modern automotive applications and offer a rich data set where developers can choose the right data for each use case. “With access to a vast array of real-time location data from the cloud, the vehicle will offer rich possibilities for new, personalized and differentiated experiences,” said Nicholas Goubert, VP, Product, HERE.
“With the Open Location Platform, we are striving to make it easier for innovative partners such as Rightware to access that location data and do cools things with it. Our collaboration also shows what can be created in just a short space of time.”

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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