Oi Media, a SaaS marketplace platform
, has raised an undisclosed amount in a Seed round from Early Stage VC fund, Quarizon
. The startup aims to connect media sellers and buyers to discover, plan and transact in a transparent, accountable and efficient environment. With this, the Principal Advisor of Quarizon, Alok Kumar Goel will join the board and provide strategic mentorship to the startup.
“Oi Media significantly increases the ease of doing business among various stakeholders in the media industry. We are really grateful and excited to have Quarizon on board who have an engaged set of professionals who add value right from the time of initial discussions to regular on-going reviews. As an immediate step, we would be launching a host of value-added services in ‘audience measurement’ and analytics” said Praphul Misra, Founder, Oi Media.
Out-of-Home advertising is the only advertising medium that remains unaffected by the internet. It’s the only ad medium outside of the Internet that’s shown consistent growth since 2008 and the only one expected to show year-to-year growth over the next five years. To bridge the gap between media sellers and buyers, Praphul Mishra, founded Oi Media by creating a standardized marketplace for an unorganized industry.
“The industry space for Out-Of-Home media holds potential for enormous growth with the infusion of technology. Praphul brings with him a vast experience of handling situations in the startup & media space and this will definitely help the company in scaling up faster. Oi Media has a unique concept and we at Quarizon look forward to their growth by extending our long term support to them,” said Aditya Gupta, Chairman, Quarizon.
The company also offers a proprietary technology enabled platform backed by quantifiable and measurable metrics to Media Space Owners (reseller/ aggregators), Intermediate Service Provider Agencies, and Advertisers. It facilitates reduced time cycles at each stage of business, due to quick access to stored information and easy-to-use templates covering all the stages from inquiry to billing.