River Capital Finance owned by TruWest national holdings, has launched its new business that specializes in debt financing options for Software-as-a-Service (SaaS) companies in the United States. Being called the River SaaS Capital, the company’s innovative financing solutions differ from traditional business loans as it does not have as many restraints as there are in the traditional financial world.
Unlike venture capital funds, River SaaS Capital offers finance packages that do not demand equity in the SaaS business as its focus is on the stability of the candidate company’s Average Monthly Recurring Revenue (MRR) and its ability to generate positive cash flow. River SaaS Capital also offers more flexible credit lines than traditional banks. The cornerstone goal of River SaaS Capital’s business model is to foster the continued financial growth of our customers over time.
Matt Kennedy, President, River SaaS Capital, says, “With recent cloud based businesses growing at a rate of 36 per cent compound annual growth rate, we realized that this is an emerging market that we need to be a part of. I reached out to some of my peers with extensive technology and finance experience, developed a business model, and created the business. Our portfolio will consist of SaaS based companies who are looking for an alternative means of financing that differs from venture capitalists and banks. We have been formulating this idea for the past two years and are very happy to now finally go to market.”