TomTom, Pitney Bowes to provide enterprise-grade location intelligence

Telematics company TomTom and Pitney Bowes the digital and physical transaction company have announced the expansion of their partnership to serve the enterprise GIS market. According to the deal, TomTom’s global location content will be assisting Pitney Bowes to strengthen its position as the preferred single-source provider of enterprise-grade location intelligence solutions worldwide. “When we think about location intelligence, we are guided by a powerful motto: ‘Locate success’,” said Bob Guidotti, President, Software Solutions, Pitney Bowes.
“Our clients trust our software solutions and data to help them make informed business decisions, take advantage of new location-based marketing opportunities and identify and manage previously unseen risks.”
According to the companies, the partnership entails the Location Intelligence Suite of software solutions from Pitney Bowes, enhanced with TomTom’s international map content and diverse layers of location-based data. The expansion move has been triggered due to demand in extraction of valuable insights from data to deliver a clear view of customers, including who they are and what they want, in a globalized environment. The mapping and location technologies from Pitney Bowes help businesses better communicate with their customers, create more targeted promotions and pursue new cross-selling opportunities. TomTom claims that its data accuracy is critical to the performance of the location intelligence solutions of Pitney Bowes, particularly for industries such as Telecommunications looking to optimize mobile network performance; Insurance for precisely locating assets to identify potential risks; and State and Local Government to efficiently allocate and manage government assets and services.
Anders Truelsen, Managing Director, TomTom Licensing Business Unit said, “We are extremely proud to partner with Pitney Bowes and support them as they harness the full potential of our mapping services and data: including road networks, address points, postal codes, administrative boundaries and, with this latest agreement, additional data-driven insights from TomTom’s best-in-class Traffic services.”
Pitney Bowes also announced that it is rolling out a suite of new vertical solutions addressing common business challenges including fraud management, compliance and customer communication. With the extended partnership both companies will jointly work on redefining GIS products and location intelligence services worldwide.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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