TravelClick, a New York based cloud-based technology provider for the hospitality sector has announced the acquisition of ZDirect, a CRM for the respective industry.
While the terms of the transaction were not disclosed, ZDirect is TravelClick’s second acquisition in the last 12 months. It acquired Paris based TVtrip, a video creation and distribution services provider for hotels around the globe, in January, this year.
The addition of ZDirect will strengthen TravelClick’s suite of industry-leading business intelligence, reservations, marketing and media products. “Data and SaaS technology are core to everything that we do. The addition of ZDirect will serve as a platform for innovation and is a tremendous opportunity for TravelClick to help our hotel clients stay competitive in an ever-changing marketplace and thoroughly understand their past, current and future customers,” said Larry Kutscher, CEO, TravelClick.
“Combining our rich, data-driven suite of solutions with ZDirect’s market-proven CRM results in a unique end-to-end platform will allow hotels to increase profits through better engagement.”
Located in Ottawa and South Carolina, ZDirect provides services to over 1,500 independent and group hotels throughout North America, Europe and Asia. Waller Capital acted as exclusive financial adviser to ZDirect.