From God View to Hell: 6 ways Uber has snooped on your privacy over time
Consider these keywords first: God View, Heaven View, Hell, Greyball, Rides of Glory. These are neither any Uber cocktail names nor any sleazy red light parlors. But are some codes that could be snooping on you. The biggest online threat today is not from crooks that hide in the deepnet and send out malicious codes to take over your computer, but from seemingly legitimate “white collared” apps. The bandwagon is led by the ride-hailing app, Uber, which promises to solve transportation problems but has continuously been spying on your privacy. We list out, how over time, Uber has been “taking us for a ride.”
1. Heaven View: Data accessible to all
Previously known as God View, the tool was first reported by Buzzfeed as early as November 2014, to have been used to track journalists, who could write critically about the company. Buzzfeed quoted two former Uber employees stating, God View, which shows the location of Uber vehicles and customers who have requested a car, was widely available to corporate employees. The tool has been used to track politicians, celebrities, ex-boyfriends, and ex-girlfriends, according to an October 2016 court declaration given by Uber’s former forensic investigator Samuel Ward Spangenberg. Spangenberg stated that Uber changed God View to “Heaven View” and employees caught tracking customer data without permission were fired. Uber acknowledged it had fired “fewer than 10” employees for improper access.2. Rides of Glory: Name and shame RoGer journalists
Consider this:Today were going to get a little emotional. You know that Uber loves you and well, gosh, sometimes its nice to think that you love us, too. But we know were not the only ones in your life and we know that you sometimes look for love elsewhere. Well, while youre out loving other human beings, we #UberData nerds are cuddled up with our computers, loving math.The above text and image are from an Uber blog, dated: March 26, 2012. The blog post has been deleted now from Uber servers but then, nothing actually gets deleted from the world wide web. It still can be accessed on WayBackMachine. The innocuous blog got attention much much later, when Buzzfeed quoted Uber executive, Emil Michael, outlining the notion of spending ‘a million dollars’ to hire four top opposition researchers and four journalists to “help Uber fight back against the press — they’d look into ‘your personal lives, your families,’ and give the media a taste of its own medicine.” Let’s fetch more text from the now deleted blog:
Recently, I have come to understand that some of you may have—and Im not pointing any fingers here or anything—on occasion found love that you might immediately regret upon waking up the morning after. Lets talk about that. In times of yore you would have woken up in a panic, scrambling in the dark trying to find your fur coat or velvet smoking jacket or whatever it is you cool kids wear. Then that long walk home in the pre-morning dawn. But that was then. The world has changed, and gone are the days of the Walk of Shame. We live in Ubers world now. One of the neat things we can do with our data is discover rider patterns: are there weekend riders that only use Uber post-party? What about the workday commuters who use us every morning? It was while playing around with this idea of (blind!) rider segmentation that we came up with the Ride of Glory (RoG). A RoGer is anyone who took a ride between 10pm and 4am on a Friday or Saturday night, and then took a second ride from within 1/10th of a mile of the previous nights drop-off point 4-6 hours later (enough for a quick nights sleep).Essentially, that means, Uber wanted to tread the path of naming and shaming RoGer journalists.
3. Greyball: The secret software to dodge law officials
In March, this year, New York Times reported that Uber has for years used a tool called Greyball to systematically deceive law enforcement officials in cities where its service were declared illegal or had been banned. Uber “greyballed” officials attempting to hail an Uber during a sting operation. They might see icons of cars within the app navigating nearby, but no one would come pick them up. The program helped Uber drivers avoid being ticketed. Greyball was part of a program called VTOS, short for “violation of terms of service,” which Uber created to root out people it thought were using or targeting its service improperly. The program, including Greyball, according to The New York Times, began as early as 2014 and was predominantly used outside the United States. It was used in Portland, Oregon, Philadelphia, Boston, and Las Vegas, as well as France, Australia, China, South Korea and Italy. Greyball used geolocation data, credit card information, social media accounts and other data points to identify individuals they suspected of working for city agencies to carry out the sting operations, according to the Times. Later, the company said that it will stop using the tool. It said on a blog post:We have started a review of the different ways this technology has been used to date. In addition, we are expressly prohibiting its use to target action by local regulators going forward. Given the way our systems are configured, it will take some time to ensure this prohibition is fully enforced. We’ve had a number of organizations reach out for information and we will be working to respond to their inquiries once we have finished our review.