Provider of cloud communications for business, Vonage
, has partnered with Zoho
, that offers online productivity tools and SaaS services, to integrate Vonage’s API platform
, Nexmo, into the Zoho CRM platform. The integration will help enterprises streamline customer and prospective client engagement by enabling voice and SMS messaging for contextual customer connections.
Last year Vonage had acquired Nexmo for $230 million. Nexmo provides communication APIs for text messaging and voice communications, allowing developers and enterprises to embed contextual communications into mobile apps, websites and business workflows via text, social media, chat apps and voice, creating better customer engagement for their business.
At that time Nexmo was considered the second largest CPaaS (Communication Platform as a Service) company globally and Vonage wanted to leverage Nexmo’s expertise to establish a leadership position in Cloud communications.
According to Vonage the Nexmo Extension for Zoho will be available in the Zoho Marketplace and will allow users to connect with customers or prospects without leaving the CRM platform interface. For enterprises using Zoho CRM to streamline their management of clients and client interactions, the extension will further enhance the way they handle business communications.
“Whether it’s a busy doctor’s office sending billing or appointment reminders via SMS to patients, or a sales professional making bulk voice calls to key prospects, the integration of Nexmo APIs into Zoho CRM enriches and improves the user experience for increased productivity and enhanced customer connections,” said Tony Jamous, President, Nexmo, Vonage.
“Extending Vonage’s existing partnership with Zoho to include Nexmo APIs is the perfect complement to our robust offering of cloud communications solutions for business. We are delighted to continue to collaborate with Zoho on new and innovative ways to help businesses stay connected.”
Unified Communications as-a-Service (UCaaS) and Communications Platform as-a-Service (CPaaS) are converging. As the integration of APIs into existing business applications, such as Zoho CRM, continues to grow and see mass adoption, businesses will be able to elevate their communications to streamline the way they connect and collaborate with each other and with their customers.
“Providing the best user experience has always been our goal. To enhance the customer experience, we have partnered with Nexmo and built SMS, voice call and IVR features for Zoho CRM users which are now available as an Extension in the Zoho Marketplace,” said Mani Vembu, COO, Zoho.
“In this era of mobile phones and handheld devices, SMS and voice calls reach customers easily, and they have high visibility. Using the Nexmo Extension for Zoho CRM, a business’ customer facing departments can now contemporize the way they reach customers.”
With the Nexmo API extension for Zoho CRM, users can:
- Make voice calls to contacts from within the Zoho CRM
- Track outbound call history with up-to-date call status
- Create/manage customized voice templates
- Manage connections with contacts via an interactive dashboard
- Send customized voice calls through CRM workflows
- Set IVR for outgoing and incoming calls