Web development platform Wix acquires CRM solution provider Flok

Website development platform, Wix, has entered into an agreement to acquire Flok. The CRM solution provider, Flok, provides marketing solutions to increase customer value, generate organic referrals and boost small and medium businesses’ online presence and reputation. With this acquisition, the company plans to further increase its portfolio of business technology solutions for small and medium businesses to engage and reward their customers. “Flok is an impressive, fast-growing company with an outstanding team and a deep understanding of mobile CRM development,” said Nir Zohar, President and COO, Wix.

“Their product expertise and intimate knowledge of the local business sector will notably complement our strategy of providing SMBs with the tools they need to grow their business – from creating a stunning website to engaging in meaningful customer interactions,” he added.

According to Wix, the acquisition is not expected to have any material impact on the company’s non-GAAP (generally accepted accounting principles) operating results.