Zaius raises $8M to bolster the B2C CRM market

B2C CRM platform, Zaius, has closed an $8 million investment round led by _Underscore.VC. There was also participation form Leaders Fund and existing investor Matrix Partners. The previous round of funding took place in June 2014, which closed at $6.3 million. Th funding total adds up to over $14 million. The company will use the funding to expand its sales and marketing areas. It also aims to multiply its partnerships with other enterprises across the marketing ecosystem. Mark Gally, CEO, Zaius, said, “B2C marketers know that it’s nearly impossible to maximize customer lifetime value without a system that connects and understands every individual customer interaction with their brand. We’ve responded to this need by building a customer-centric, channel-agnostic application that marketers can easily connect to their existing marketing infrastructure, making each channel more intelligent, relevant, and effective. And the results have been dramatic, with our typical customer seeing a 20% increase in customer lifetime value in the first year alone.” Michael Skok, Co-Founder and Partner at _Underscore.VC commented, “It takes a customer-centric approach to solve the massive problems created by years of channel-centric marketing. The world’s leading brands are in such pain as their customer interactions fragment and become more real time across web, mobile and social. Zaius is finally bringing this all together – filling the CRM gap in the business-to-consumer marketing technology stack. They are poised to make as big of an impact for B2C companies as Salesforce did for B2B companies.” Zaius, largely targeted at marketers claims to have brands like Nine West, Easy Spirit and Moda Operandi as its clients.