Neustar MarketShare makes fresh appointments to expand business

Neustar, a provider of real-time information services, today announced the appointment of Luis Chaves and Sven Bagemihl as managing directors of Neustar MarketShare in the UK and Germany respectively. According to the company, Chaves and Bagemihl will be responsible for expanding its presence in each country. Based in London and Hamburg, both will report to Jean-Philippe Durrios, managing director of international marketing services for Neustar. “The EMEA region is a key area of growth for Neustar MarketShare and it’s important that we develop a leadership team that can help brands leverage our solutions to connect people, places and things,” said Durrios.

“Both Luis and Sven have the proven industry expertise to lead our teams in their respective markets and ensure that our European customers, like Deutsche Telekom and John Lewis benefit from our industry-leading services.”

Chaves has over twenty-five years of experience in the media and marketing analytics industry, with a focus on deployment of holistic marketing mix modelling and digital attribution solutions for global brands across a range of industries, including automotive, CPG, finance, telecoms and retail. Prior to joining Neustar MarketShare in 2014 as Vice President of Strategy, EMEA, he held a series of positions specializing in delivering marketing and optimization services to clients in Europe, including Nielsen, PricewaterhouseCoopers, Carat and McKinsey & Company.

Commenting on his appointment, Chaves said, “The strength of the UK marketing and advertising market provides great opportunities for Neustar MarketShare to offer support to marketers wanting to optimise their marketing investments across online and offline. I’m excited about this opportunity to lead the team in the UK, as we help brands take their marketing analytics capabilities to the next level.”

Bagemihl has over twenty years of experience in sales and marketing, with a focus on digital media, digital marketing solutions and display advertising. Before his appointment to Neustar MarketShare, Bagemihl was Managing Director of the search intelligence company, Captify in Germany from 2014, where he was responsible for developing and growing the business.

“I’m excited to be joining Neustar MarketShare at a time when the industry is being disrupted. Now more than ever, marketers are moving away from last touch attribution and seeking platforms that can scale to match the growing complexity of the customer journey,” Bagemihl said.