Absolutdata launches NAVIK, AI based sales guidance tool

Absolutdata, that offers market research services focusing on marketing analytics, data visualization and reporting has announced the release of NAVIK SalesAI (Artificial Intelligence), specifically for the sales teams. The solution provides each sales person with a customized weekly game-plan of prioritized leads and actions, predicts buyer’s needs and use predictive analytics to find opportunities, tap them and close it. The company claims that this solution helps sales team to spend less time in planning and more time in executing. Anil Kaul, CEO of Absolutdata said, “We tested NAVIK SalesAI in a pilot program with a Fortune 500 industrial products company, and the results were incredible. Using an A/B approach, we found that a group comprising 50 salespeople in six territories that used NAVIK SalesAI experienced a 4 percent sales uptick within just seven weeks. NAVIK SalesAI identifies more intelligent pathways to the sale, adding science to the art of selling.”

A simplified approach

According to the company, sales representatives have to make critical decisions regarding the prospects to reach out to, and what product and service offerings to highlight. Thus, this solution claims to deliver a simplified package that puts the buyer in a central location, takes the guesswork out of what to do next for each prospect, gives specific direction on whether to call, send an email or schedule a meeting to connect more successfully and with the help of a lead navigator map out a selling path for fresh new leads. The solution also integrates with existing CRM and marketing automation systems.

The solution includes

  • A dashboard that tracks sales progress against targets, including metrics on leads, opportunities, win rates and losses.
  • Customized weekly game-plan which enables the sales person to prioritize leads that predicts what each contact is likely to buy and what can drive the purchase.
  • The solution also keeps the buyer engaged with key talking points that are customized for a specific deal opportunity.
  • With the customizable game-plan, the sales personnel is able to add new opportunities, set reminders, remove recommendations, and curate own lists to capture every move he want to make.
“Sales effectiveness is a genuine and persistent pain-point for sales leaders across industry types. Almost all organizations experience some version of the ’80/20 rule,’ where a majority of sales are generated by a small subset of the salesforce. NAVIK SalesAI changes this balance to elevate the whole playing field, making every sales person a high performer,” added Kaul.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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