AdAsia Holdings ventures into Japan and China with new goals

Singapore-based adtech company, AdAsia Holdings has expanded into Tokyo, Japan and Shanghai, China. In Japan, the company plans to roll out its full suite of products to marketers and advertisers, including the AdAsia Digital Platform and CastingAsia, along with display, video and native desktop and mobile ad formats like Parallax. The company also plans to build up the CastingAsia database with influencers from Japan, along with the addition of top tier Japanese publishers into the AdAsia Ad Network and AdAsia Video Network.

“We have recently seen an increasing amount of businesses in Japan looking to expand abroad and our entry into Japan allows us to provide a basis that enables marketers and advertisers in Japan to reach audiences across Asia. At the same time, we’re looking to bring Japanese publishers increased demand from Asia,” said Kosuke Sogo, CEO and Co-founder, AdAsia Holdings.

The company is taking a slightly different approach to the Chinese market. AdAsia Holdings will look to form strategic partnerships with local platforms and publishers to provide greater value to existing and future clients in China and across Asia.

“Our initial priorities will be to build up our ad networks and form partnerships with local players to provide a platform to bridge Chinese marketers to inventory across Asia. At the same time, we’re looking to enable marketers across Asia to reach Chinese audiences more efficiently through intelligent tools,” added Sogo.

“Now is the perfect time for us to enter China. I’m confident our existing and upcoming innovations along with the integration of artificial intelligence across programmatic advertising and influencer marketing, can only add value to an exciting ecosystem,” he explained. The company aims to grow its CastingAsia database and facilitate the connection between marketers across Asia to Chinese influencers, providing an end-to-end solution for video advertising in China – from the casting of actors and video production, to the placement of video ads. AdAsia Holdings now has nine offices in eight countries since starting out in April 2016, including Bangkok, Ho Chi Minh City, Hanoi, Jakarta, Taipei, Phnom Penh, Tokyo and Shanghai.