What is China getting?The company unveiled Airbnb’s new Chinese brand name, ‘Aibiying’, which translates into ‘welcome each other with love’, and also announced the release of Trips and Experiences (the app which offered travelers the ability to book restaurant reservations and city tours) in China. The online hospitality company also stated that it will more than triple the size of its local workforce this year and double its investment in the market. It is also expecting to boost the number of engineers in China as the country has the only Airbnb engineering center outside of the United States.
Airbnb is committed to succeeding in China, and we now have a Chinese name, 爱彼迎 (Aibiying), which means "to welcome each other with love."— Brian Chesky (@bchesky) March 22, 2017
Competition?Airbnb will be going toe-to-toe with Ctrip and Tujia ( from Expedia’s stables), which operate in the home-sharing space in the country as well as local players such as Mayi (acquired by Tujia) and Xiaozhu. According to a report by China Internet Watch, Tujia, has more than 400,000 listings across travel destinations and cities in China. Mayi on the other hand, which was acquired by Tujia last year, offers more than 300,000 short term accommodations along with tourism giveaways and car rental plans. Xiaozhu works like Airbnb’s experiences, apart from having over 140,000 listings, it encourages its landlords to share their life experiences with the travelers. Airbnb claims that there have been more than 5.3 million guest arrivals by Chinese travelers at Airbnb listings all over the world and outbound travel from China has grown 142% in 2016 alone. Organically the company has been able to generate 80,000 listings and has seen nearly 1.6 million guest arrivals at listings within China.
Trips & ExperiencesAirbnb has released its latest innovation Trips with the launch of Airbnb Experiences in Shanghai. Using Trips, the company strategizes to move beyond accommodation to offer an alternative to standard tourist experiences, giving access to local culture, places and people that visitors wouldn’t otherwise see or meet.
We also just launched Airbnb Trips in Shanghai— Brian Chesky (@bchesky) March 22, 2017