How's Betabrand using Google for Works to crowdfund designs

Betabrand is a San Francisco based company based on fashion innovation, where anyone can submit a great new idea. The world of fashion moves fast, and Betabrand moves even faster, often going from concept to prototype in days.

Betabrand is home to Web hits like Dress Pant Yoga Pants, Executive Hoodies, Bike-to-Workwear, Disco Hoodies, Black Sheep Sweaters, Cordarounds, and more. The company believes: “Our customers are our designers. Our customers are helping us build a brand unlike any other.”

Google for Work connects the brand’s team and helps everyone move rapidly, so Disco Overalls can become a reality.

How’s Betabrand using Google for Work to bring this all together; and making manufacturing social?

Watch above.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.