How's Betabrand using Google for Works to crowdfund designs
Betabrand is a San Francisco based company based on fashion innovation, where anyone can submit a great new idea. The world of fashion moves fast, and Betabrand moves even faster, often going from concept to prototype in days.
Betabrand is home to Web hits like Dress Pant Yoga Pants, Executive Hoodies, Bike-to-Workwear, Disco Hoodies, Black Sheep Sweaters, Cordarounds, and more. The company believes: “Our customers are our designers. Our customers are helping us build a brand unlike any other.”
Google for Work connects the brand’s team and helps everyone move rapidly, so Disco Overalls can become a reality.
How’s Betabrand using Google for Work to bring this all together; and making manufacturing social?
Watch above.