Boomtrain acquires Indian messaging platform Nudgespot

San Francisco, California-based marketing platform, Boomtrain that provides Artificial Intelligence (AI) based personalized notification services to companies, has announced the acquisition of its Indian partner, Nudgespot, which is a mobile application messenger that lets brands converse with their customers. However the details of the deal including the purchase price were not disclosed. Nudgespot, which is headquartered in Bengaluru, India, claims to connect businesses with their visitors and customers on website and on mobile applications in real time. It aims at enhancing customer engagement and experience for its clients using features like ‘Behavioral Training’ that provides deeper insights into customer behavior and sends targeted messages to re-engage. It also promises, ‘Effortless Integration’ with Slack, WordPress and Magento by using Javascript, Application Programming Interfaces (APIs) and iOS or Android Software Development Kits (SDKs). Boomtrain, on the other hand, that uses machine learning engine to boost customer engagement with the brand (based upon customer behavior) could potentially use the extra help in enhancing its user experience. The joint offering claims to combine multi-channel chat with an AI platform to deliver personalized conversations. It also plans to expand in tech and grab a foot in the Indian markets with extension in its Asia Pacific business opportunities. On a global scale, Boomtrain and Nudgespot, jointly, will employ 70 people in offices located in San Francisco and Bangalore, said the company. Nick Edwards, CEO and Founder, Boomtrain, said:
“The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers. This is the first productized messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat functionality, combined with our artificial intelligence platform, to facilitate personalized, scalable conversations with their customers.”
Additionally, the two companies have been partners for over nine months now, and have been co-developing a product that combines Nudgespot’s platform with Boomtrain’s AI technology. Nudgespot which was co-founded in the year 2014 by former Myntra founder, Raveen Sastry, boasts of a client base of companies including Ola, Decathalon and Coverfox. It also shared the market space with similar service providers like Intercom, Mixpanel and Totango. Earlier in May, 2015, Nudgespot had raised over $650,000 in seed funding from venture firm, Kae Capital and a host of other angel investors. Raveen Sastry, CEO and Co-Founder, Nudgespot, commented:
“Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies. Teaming up with Boomtrain will continue to extend our offering to more businesses in need of advanced, easy-to-use B2C messaging solutions, powered by advanced artificial intelligence.”

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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