CASHe, Rubique to ease loan access for Indian entrepreneurs

CASHe, a loan giving app for young salaried professionals, has partnered Rubique, an online marketplace for financial products, under which Rubique will enlist CASHe on its online platform for borrowers to avail viable short-term loan products from the app. Promoted by fintech firm Aeries Financial Technologies, CASHe disburses multiple loan products ranging from Rs 5,000 to Rs 1,00,000 payable over 15, 30 and 90 days.

“Rubique’s online platform with its unique matchmaking algorithm is an industry first, and with CASHe now being enlisted on its platform, the prospective borrowers will now have access to CASHe’s short-term loan products available through its app. The application will be directly integrated to Rubique’s platform for the users to download and avail a loan within minutes on their smartphone,” said V Raman Kumar, Chairman, Aeries Financial Technologies.

“Rubique’s large customer base will now have access to quick and easy credit without any collateral, physical documentation or verification. This indeed will be an exciting proposition for young salaried professionals. With our strategic partnership with Rubique, we hope to increase our customer base exponentially,” he added. Rubique aims to aid the SME segment through technology interventions in the traditional lending processes by providing suitable matches for various financial requirements. Earlier this year, the company introduced the Rubique Advantage feature to enable users to get their loan applications processed faster through e-KYC, enhanced logic in proprietary matchmaking algorithm and addition of new data science methodologies. “Partnering with a fintech product like CASHe complements our business model and vision to provide easy and quick access finance to the borrowers through advanced technology”, said Manavjeet Singh, Founder & CEO, Rubique.

“We believe that for every borrower there is lender in the market. But there is no common place where both can discover each other. By creating this common platform for discovery through advanced technology, it’s our endeavour to reduce the processing time significantly,” Singh added.

In January, CASHe entered into a strategic sales partnership with Andromeda, an India-based financial distributor. With this sales collaboration, it provided easy access to instant short-term credit facility to customers registered with Andromeda. It has also partnered with payment wallet Paytm to allow its users to deposit cash transfers from CASHe to their Paytm wallets.