Marketing

VMob raises $2.3M, eyes market expansion

San Francisco based, VMob that specializes in personalized marketing solution has secured $2.3 million in funding from Vix Investments. The fresh flow of funds,...

Kratos’ Kuberplay will help developers monetize their apps in India

Advertising technology company for developing mobile ad-serving platfroms in India, Kratos, claims to have launched a first of its kind service for app developers...

Allrecipes has a new item on the menu: Verifone beacons

Food-focused social network, Allrecipes, has tied up with POS systems provider, Verifone to install beacons in 58 Marc's stores in Ohio to provide customized...

Ad Blocking and what it means for marketers in India

There are about 460 million people connected to the internet in India. Nearly 50 per cent of these people rely on their smartphone to...

Infer gives sales-reps a Glance into prospects’ business models

Predictive sales and marketing platform, Infer, that helps companies win more customers, has announced a new sales and account intelligence application called Infer Glance....

Showpad raises $50M, integrates with Gmail and Salesforce

Content activation platform, Showpad, has secured $50 million in a Series C investment round led by Insight Venture Partners. The investment will be used...

Brands engage app reviewers with Zendesk, Google integration

Zendesk, the cloud-based customer support platform, that allows quicker and easier interaction between businesses and customers, has integrated with Google Play; allowing businesses to...

7 ways how enterprises can achieve a swift take-off with Facebook

If you have started a small business, you might assume that having a Facebook page is a pre-requisite for wider reachability. Of course the...