Cubic to demonstrate its new “virtual ticket office” in Singapore

Cubic Transportation Systems (CTS), a business unit of Cubic Corporation, today announced it will demonstrate its new “virtual ticket office” NextAgent at the LTA-UITP Singapore International Transport Congress and Exhibition (SITCE) that begins today at Suntec Singapore Convention and Exhibition Centre in Singapore. According to the company, NextAgent enables passengers to bypass the traditional ticket office and use a video link to see and speak with an expert located in a call center. The customer service representative can answer questions, provide tickets and maps, as well as give advice in a range of languages. The integrated camera can also be used for document validation, as a help point and to display information such as maps and timetables. “Cities across Asia are being challenged by rapid population growth and transport infrastructure struggles to keep up. The integration of transport payments, with aggregated payments data, is a useful tool to visualize choices to people living in any given community,” said Bob Deiter, Vice President of Strategic Opportunities, CTS-Asia Pacific.
“Cooperation and collaboration between private business and across government is vital to enable more data to be accessible. Analytics will allow urban planners to incentivize travel to relieve congestion, while giving customers the information they need to make intelligent travel choices in growing urban centers.”

Other exhibits to be featured too

In addition to NextAgent, Cubic also claims to feature other innovative technologies at the exhibition. This includes Cubic’s new mobile payment technologies, specifically its mobile app used in Chicago. The technology allows commuters to pay for travel directly using their mobile phone or contactless bankcard, as well as create a single mobility account to integrate information such as trip planning, payment and account management. Cubic will also feature demonstrations of Check In/Be Out (CIBO), its latest innovation in hands-free and gateless ticketing, and the Urbanomics Mobility Project. Leveraging Cubic’s transport analytics capabilities and Mastercard’s insights into commerce activity, the Urbanomics Mobility Project illustrates the potential for analyzing and planning smart cities, growing economies and rationalizing the necessary transport infrastructure and services to support increasingly denser urban populations.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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