Emarsys' AIM to bridge data science & campaign execution gap

Global B2C marketing cloud company, Emarsys, announces the launch of Emarsys AI Marketing (AIM). The company claims that AIM will revolutionize the role of marketers, and increase revenue and return on investment (ROI) for global brands. It will alleviate the marketer’s burden bridging the gap between complex data science and executing personal omnichannel campaigns at scale. AIM also provides marketers with a tangible AI solution with previously unexperienced capabilities, such as personalized incentive recommendations with just a flip of a switch, and significant business value with potential revenue uplift of more than 28%. According to Forrester, 40% of loyalty marketers struggle with personalization. Emarsys AIM allows progressive marketers to be more empathetic and focus on one-to-one engagement with their customers, but at scale enabled by AI that removes the burden of operational and execution tasks. By allowing marketers to focus more on strategy and content, global brands in the e-commerce, retail, travel and other B2C industries can expect more engaged customers, improved loyalty and increased revenue. Marketers will interact with AIM through a unique and intuitive user experience (UX) portal that embeds enhanced features into the Emarsys B2C Marketing Cloud. AIM automates the timing, content and communication channel by using intelligence developed through analysis of over two billion Emarsys unified customer profiles. “Marketers today are still fine-tuning campaigns manually and basing segmentation and personalization decisions on intuition rather than deep, data-based insights,” said Hagai Hartman4, Chief Innovation Officer at Emarsys.
“The capabilities developed in-house, from the ground up, and built into Emarsys AIM allow progressive marketers to re-imagine their role in businesses of all sizes. They can easily improve results, in terms of revenues and ROI, by taking the guesswork out of campaigns and spending less time on mundane operational tasks.”
The company claims that it has a rich heritage of providing tangible and accessible data science and machine learning solutions to thousands of clients. The launch of AIM comes shortly after Emarsys announced another $22.3 million of funding, bringing the company’s total to $55.3 million over the past 24 months. This financing will fuel innovation in AI, such as Emarsys AIM, and accelerate growth as Emarsys seeks new opportunities in existing and new markets. “Individual incentive and voucher matching was never really a possibility; it was all or nothing on a campaign-wide basis. When it came to defining the nature and quantity of the incentive, it was a guessing game that tried to balance engagement gains with margin hits,” said Russell Nicholls, Commerce Director at Evolution Slimming. “We struggled to identify who should receive discounts, or for what amount. The answer was hidden in our data, revealed with this new solution [AIM Incentive Recommendations] that not only identified what action to take, but completely automated the delivery process. AI at its finest, really.” Emarsys AIM, which sits between the Execution and Campaign layers, will introduce new features in both the near and long term. At launch, Emarsys AIM will support and enhance a number of Emarsys products, including:
  • Individually tailored Incentive Recommendations to maximize revenue
  • Predictive Product Recommendations for personalized shopping experiences
  • Machine learning for Send Time Optimization and perfectly timed content

Kanchana Arandhara

I am a copy editor who envisions writing as a medium to reach the masses. After working on a variety of domains that also included hard news and start-ups, I now want to explore the ambit of the tech

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