Influencer marketing companies Experticity and ReadyPlus have joined hands to come up with what they claim to be “industry’s first influencer company that combines a suite of tools for brand marketers to tap into more than a million real-life influencers at all stages of the buying journey including retail, online and mobile.”
The new company will provide B2C brands “scalable and turnkey solution to build deeper, ongoing relationships with genuine people who are trusted for their recommendations on what to buy – wherever they are, online or offline.”
Both companies have a combined client list of 750 brands including Stance, The North Face, Purina, Under Armour, Adidas, and Nickelodeon.
Experticity claims to have over one million active influencers in its community including retail associates and category professionals. These professionals will now be partnered with ReadyPulse’s enterprise SaaS platform for influencer recruiting and management.
ReadyPulse’s cloud-based SaaS platform finds social influencers and amplifies campaigns and user generated content to inspire consumer purchasing decisions and brand awareness.
This shared model will get both brands and real-life influencers onto a shared platform discussing “passion for the category, a genuine love of products, a desire for insider access to great brands, and an opportunity to join together as co-creators of compelling content.”
“Consumers are actively turning away from traditional advertising, seeking their own information about what to buy. To tap into the true power of influencer marketing, brands can’t buy a one-time post on the equivalent of a social billboard. Instead, they need to make genuine connections with passionate experts who are inspired by the brand and go on to inspire others about what to buy and how to get the most out it,” says Tom Stockham, CEO, Experticity.
Dennis O’Malley, CEO, ReadyPulse adds that people trust people, not ads. “The combination of Experticity and ReadyPulse provides a powerful, simple solution for marketers to infuse social proof into every phase of the consumer buying journey – from online social awareness to in-store purchases. By uniting our talented teams, we can provide modern marketers with the leading solution that provides a world-class experience for consumers, influencers and the world’s most loved brands.”