Freshsales: A new CRM from the house of Freshdesk

Freshdesk, a cloud-based customer support platform has launched a Customer Relationship Management (CRM) solution called, Freshsales. The company states that the new CRM works best for “high-velocity” environment as it can accomplish multiple jobs such as lead, deal and account management; email and phone integration; user behavior tracking; lead scoring; a visual sales pipeline; and reporting. Girish Mathrubootham, Founder and CEO of Freshdesk said, “For years, our sales team struggled to integrate all the products we needed into one of the leading CRM tools — but in the end, it was still just an expensive manual dumping ground for data.”
“As a fast growing SaaS business, we needed a solution that empowered our sales team with context based on user activity, prioritized leads based on engagement, and enhanced sales rep productivity. Sick of cobbling together a system that had already cost hundreds of thousands of dollars, we decided to build Freshsales.”
The company’s other products include Freshdesk, Freshservice (IT service management solution) and Hotline (solution for customer engagement).

What Freshsales offers

  • Built-in phone and email: The user can make more calls and send emails to the target groups, with an added feature of auto logged calls, emails and activities.
  • Lead and Prioritize: With Freshsales it is possible for the user to surface high potential leads and sort prospects by website, products, email and call interactions.
  • Enables relevant conversations: All the sales related interactions are visible and also one can track the buyer’s record to keep everything in notice of the whole team.
  • Email notifications: The user can set email alerts along with personalized messaging to track the interested customers and target the next set of activities.
  • Manage sales pipeline: Complete visibility of deals across stages. Quickly see how many deals are in each stage, sort and filter by their expected close date, and make smart decisions to guide actions and move them up the sales ladder.
Freshsales, says the company, has the provision to manage and resolve tickets from the CRM and have segmentation of events. Google Calendar integration is handy.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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