Google acquires Twitter's developer platform Fabric

Troubled times require tough decisions. Twitter is trying to get lean and is shedding. The casualty is its developer platform Fabric, which is being acquired by Google. Jack Dorsey, Co-founder & CEO, Twitter, said on the company blog:
“As we embark on 2017, we are focusing on our core products and business to best position Twitter for long-term growth. Today, we’re pleased to announce that we’ve signed an agreement for Fabric to be acquired by Google. Google’s commitment to building mobile developer tools is a strong match for these products, customers, and team.”
The details of the transaction remain undisclosed. Fabric’s team will join Google’s Developer Products Group, working with the Firebase team. Fabric claims to have grown to reach 2.5 billion active mobile devices in the last two years. Rich Paret, VP of Engineering & GM of Fabric, said on the Fabric blog:
“When we met the team at Google we quickly realized that our missions are the same – helping mobile teams build better apps, understand their users, and grow their businesses. Fabric and Firebase operate mobile platforms with unique strengths in the market today. We’re excited to combine these platforms together to make the best mobile developer platform in the world for app teams.”
When the acquisition is complete, Google will begin providing Fabric, Crashlytics, Answers, and associated beta products under terms that can be previewed here.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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