Mahindra Comviva launches Infinity to enrich digital engagements

Mahindra Comviva, a global provider of mobility solutions has launched its new Data Monetization Platform called ‘Infinity’ at the Service Innovation World 2016 event in London this week. The platform is aimed at blending enterprise business requirements with telecom operator’s network capabilities, providing a medium for enterprises to manage and run their digital engagements. Speaking on the launch of the product, Aditya Dhruva, Vice-President and Head of Messaging and Broadband Solutions, Mahindra Comviva said, “Telecom operators have a significant opportunity of being a digital enabler for the enterprises, adding value to the digital engagements towards their end customers in a faster, better and cheaper way. Enterprises, on the other hand, are taking a hard route today towards digital engagements with their customers through fragmented approaches for mobile apps, websites and content.”
“Mahindra Comviva’s Infinity platform solves this problem by enabling Telcos to offer data channel to enterprises for their digital engagement initiatives in a uniform and consistent way. We firmly believe that data is the next currency and Infinity is a significant step in realizing that paradigm.”
According to the company, Infinity is designed to create rich and contextual digital engagements with their consumers, employees, partners and devices connected with the Internet. This it achieves by monetizing on the telecom operator’s data assimilated on a daily basis and segregating them. At the same time, Infinity also empowers telcos to channelize their data and manage it to meet the demands of the enterprises. In this way, the company claims that enterprises can better place their products and launch them swiftly. Earlier this month, Mahindra Comviva collaborated with Tech Mahindra, a specialist in digital transformation, consulting and business re-engineering, to launch Data Revenue Booster (DRB). This was aimed to help Communication Service Providers (CSP) open up additional revenue opportunities, while delivering innovative services to users.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.