With $21.2M, Mediamorph aims to expand & enhance technology

New York-based Mediamorph that offers cloud-based software and managed services to content creators, programmers and distributors in the media and entertainment industry, has secured $21.2 million in a series C funding round led by Advance Vixeid Partners along with existing investors Liberty Global Ventures and Smedvig Capital. The company is planning to utilize this funding for expansion and enhancement of their technology. Also it has plans to grow the organization in order to meet the mounting demands of customers. Mediamorph caters to the media & entertainment industry and claims itself as a critical bridge connecting content providers and content platforms in the complex world of video distribution. Its cloud-based enterprise software and data services claims to guide customers to understand content value, optimize content exploitation, track content consumption, and enable data-driven decisions to maximize revenues. Mediamorph has participated in four rounds of funding before. It raised an equity funding of $3 million and $4.5 million in 2010 and 2011 respectively. In the year 2014, it secured $10 million in a Series B investment round.

Rob Gardos, CEO of Mediamorph said, “In the last 24 months, we have made tremendous progress in advancing the capabilities of our platform. This investment will help us to accelerate our growth and will enable Mediamorph to deliver even more value to our customers.”

Apart from the investment announcement, Nomi Bergman, President, Advance Vixed Partners, Bob Greene, Managing Director, Liberty Global, and Barry Baker, Senior Advisor, Lee Equity Partners, have joined Mediamorph’s board of directors. Shahid Khan, Co-Founder and Chairman, Mediamorph stated,“We welcome these industry leaders to our board of directors, and look forward to teaming with them in Mediamorph’s next phase of global expansion.” Nomi Bergman, President, Advance Vixeid Partners said, “We’re experiencing a massive inflection in Media and Entertainment, where rapid change has made it critical for companies to deploy high performance systems in order to survive and grow. Mediamorph is a vital technology platform in this ecosystem and I am excited to provide additional industry insight and expertise.”