Michael Dell retains his name in Dell-EMC merger nomenclature

As Dell draws to a closing end of its acquisition of EMC, Michael Dell, the Founder and CEO of the former, revealed that the newly-formed conglomerate will be called Dell Technologies. The EMC name would live on in the company’s combined enterprise business, Dell EMC. “It has a nice sound to it,” the Chairman and CEO of Dell, said at the Venetian Convention Center where he was giving the keynote address on Monday at the annual EMC World Conference. The marriage of two big companies has already bagged an assent from most countries, with the actual merger likely to happen in the next few months. The merger is currently awaiting approval from US and Chinese authorities along with the shareholders.

Dell said, “We are investing in speed, agility and innovation, and creating the essential infrastructure for the next industrial revolution.” He added, “Dell and EMC would stand at the center of innovation and next big growth in IT.” He further emphasized that the announcement was coming just a day short of the company’s 32nd birthday.

With the two software giants merging their efforts and workforce, what comes as an inevitable question is how the 70,000 employees of EMC and over 100,000 of Dell will be aggregated under the same banner. “By keeping the customer in focus,” said Howard Elias, President and COO of Global Enterprises Services, EMC, who is in charge of the integration project on behalf of the storage giant. He said a team of 200 people had been set up to work out the merger. “Every step is on course.” In October 2015, Dell announced the merger with EMC– the top multinational in computer storage and cloud computing which is holding its annual conference this week. The $67 billion merger is the largest in tech history that will loop in big names like VMware, Iomega, RSA Security once the deal takes off.

CEO and Chairman of EMC, Joe Tucci said that “something great and truly special” would emerge from the merger of the two companies. He added that the coming digital revolution would “dwarf the industrial revolution” in terms of innovation and change. It was also revealed that this would Tucci’s final conference with EMC.

The Dell-EMC integration team is currently working on the visual identity for the new company and its sub-brands. That visual identity will be revealed when the transaction closes.