Business information provider, Owler’s data will now be available on CRM platform, Nimble. In this strategic partnership, content from Owler’s company profiles (powered by Owler’s Competitive Graph) will enrich the depth and breadth of the company insights delivered in the Nimble Smart Contacts App browser plugin.
Owler’s database of over 15 million company profiles will provide Nimble users with employee, revenue, CEO and industry information. The integration will enable Nimble users to access a set of company information everywhere they work including social networks, other sales and marketing apps and even on any company website.
Owler’s CEO, Jim Fowler, believes the Competitive Graph will have a massive impact on CRM systems and the business world. “Data drives businesses,” says Fowler. “Having the most accurate competitive data is a requirement for success.”
Jon Ferrara, CEO of Nimble, said, “Access to immediate relevant and actionable data is key to effective engagement in business. Our Nimble Smart Contacts App delivers Live Contact Profiles on anyone anywhere and now we can deliver Live Company Profiles with the integration of Owler company profiles,” he added.
Nimble was founded by Jon Ferrara, the co-founder of GoldMine and pioneer of SFA, CRM, Relationship Management and Marketing Automation. Owler was started by serial entrepreneur and crowdsourcing pioneer Jim Fowler. Jim previously founded Jigsaw, which was sold to Salesforce in 2010 and was considered one of the most successful exits that year at $175 million. Owler formally launched its platform June 25th, 2014. Owler is backed by Norwest Venture Partners and Trinity Ventures.