PTC delivers 'augmented reality' to enterprises with Vuforia Studio

PTC, a global provider of technology platforms and solutions has announced the expansion of its Internet of Things (IoT) platform by offering Vuforia Studio Enterprise, a new tool for authoring and publishing augmented reality (AR) experiences for the enterprise. Originally announced as Project ThingX, Vuforia Studio Enterprise is currently available as part of the Vuforia Studio Pilot Program. It is integrated with PTC’s Creo 3D CAD visualization and illustration software and ThingWorx Internet of Things (IoT) platform to easily add an augmented reality component to ‘connected things’. “Vuforia Studio Enterprise ushers in the era of augmented reality for the enterprise by delivering a set of components that allows practically anyone to create an augmented experience, with no coding knowledge required,” said Jim Heppelmann, president and CEO, PTC.
“By integrating 3D CAD data from tools like Creo and IoT data from ThingWorx, Vuforia Studio allows organizations to easily develop augmented reality experiences that enable enterprises to better create, operate, and service their connected products.”
PTC believes that the adoption of augmented reality by enterprises is hindered by a lack of tools for content authors that can leverage existing 3D assets. With Vuforia Studio, it aims to address this challenge and enable development of new experiences for creating, operating, and servicing connected products. Vuforia Studio provides the builder access to all the components that are needed to develop an augmented reality experience, without requiring deep programming knowledge or expertise in augmented reality technology. This data can then be combined with simple animations and sequences, as well as a product’s IoT sensor data – such as temperature and operating speed – through ThingWorx. This information can be integrated through a suite of technology components, which include:
  • Vuforia Studio Enterprise – It provides an interface for codeless authoring and publishing of AR experiences. Experiences can incorporate 3D CAD data and ThingWorx-powered IoT data, and are associated with a ThingMark, a code that uniquely identifies an object or a product.
  • Vuforia Experience Service – Once experiences are created with Vuforia Studio, they can be published to the cloud-based Vuforia Experience Service with a few clicks. Any number of experiences can be created, providing a scalable solution for enterprise-wide AR deployments.
  • Vuforia View Enterprise – This is an app that scans ThingMarks and prompts the user to select an associated experience. Once selected, the experience is downloaded and launched.
PTC has also enabled Vuforia Studio to create virtual reality experiences tuned for IoT use cases. To achieve this, the company plans to work with IoT technology leaders like Hewlett Packard Enterprise (HPE) and National Instruments (NI) to optimize the performance of the PTC technology platform.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.