RingCentral’s customer call management features now available in Zoho CRM

Communication tools provider, RingCentral and productivity suite, Zoho have come together to provide former’s customer call management features directly from within Zoho CRM. “By integrating the two, we are addressing a key requirement that many of our 15+ million users are demanding: better customer engagement and automation,” said Ian Wenig, Vice President, Business Development, Zoho.

“Our CRM application already provides a wealth of information and powerful insights to business users, and when integrated with RingCentral, we now provide a more holistic view of customer interactions in addition to smoother operational workflow.”

A company release claimed that the integration makes it easier for businesses to offer better customer experience while receiving or making phone calls. Single-click dialling, screen pop-ups for incoming calls, and automatic call logging let sales and support teams manage all call-related activities within Zoho CRM, which saves time and adds workflow efficiency. Additionally, each feature provides access to contextual information during calls to help users build better relationships with customers. “By integrating with RingCentral’s communications platform, Zoho will have access to a robust cloud business communication solution designed for today’s mobile and dispersed workforces,” said Richard Borenstein, SVP of Business Development at RingCentral. He added, “RingCentral keeps employees connected to customers and colleagues wherever they are, on a variety of business and personal devices, including smartphones, tablets, computers and desk phones.”