Salesforce exclusive Apttus now plugs into Microsoft Dynamics
“Built on Salesforce for Companies of All Sizes.” That’s how quote-to-cash solutions provider Apttus describes itself on its website. But that’s changing. As the company eyes an IPO, it has extended its support to Microsoft Dynamics.
Quote-to-Cash connects a customer’s intent to buy and a company’s realization of revenue, and encompasses the entirety of sales, contract, and customer relationship lifecycles. While CRM tools provide a way to maintain the basic customer record, quote-to-cash tools help you put together a quote, sign a contract when the customer has decided to buy, and take care of billing once the deal is done.
Even though, Apttus has been a Salesforce loyalist (since 2006), and still is, as the former extended its OEM agreement with the latter up till 2023, last week; the quote-to-cash provider must have been caught off-guard when Salesforce acquired another quote-to-cash vendor SteelBrick in December last year for $360 million. With Apttus lending support to Microsoft Dynamics, it’s clear that the former certainly doesn’t want to put all its eggs in one basket and is looking at opportunities outside.
However, Kirk Krappe, CEO, Apttus, would like to show a different picture. “When you’re going through IPO, you don’t want to give investors the idea there is a constraint on the platform. When you get to hundreds of million of dollars, you need to expand on other platforms,” Krappe was quoted as saying by TechCrunch.
Meanwhile, Jujhar Singh, General Manager, Microsoft Dynamics CRM, said, “Our customers are leaders in their respective markets and require enterprise-level Quote-to-Cash applications. We are delighted to introduce them to Apttus’ Intelligent Cloud, which adds value to their existing investment in Dynamics CRM. Our customers can benefit from Apttus’ Configure Price Quote, Contract Management, and Revenue Management solutions.”
According to Gartner, Salesforce is an undisputed leader in the CRM space leading with a market share of 18.4 percent. SAP and Oracle command the second and third spot with a market share of 12.1 percent and 9.1 percent respectively. Microsoft takes the fourth position with a market share of 6.2 percent.