Salesforce ecosystem to pump in 1.9M new jobs by 2020: IDC

IDC has revealed a new research study on Salesforce, detailing how the CRM company and its ecosystem of customers and partners will drive nearly 1.9 million new jobs and more than $389 billion in new GDP impact worldwide by 2020. According to the research, when Salesforce released its first product in 2000, cloud computing was in its infancy, an unproven computing technique. In fact, cloud computing didn’t surpass 1% of IT spending until 2009. But despite its small share of the $2 trillion IT market, cloud computing has been a major contributor to growth in IT spending, growing at 4.5 times the rate of IT spending since 2009 and expected to grow at better than 6 times the rate of IT spending from 2015 through 2020. Global Revenue from Cloud Computing_SalesforceIDC claims that cloud for computing has generated more jobs in the CRM company by permitting an increase in IT innovation, which in turn has supported business innovation and increased revenues in local markets. Salesforce_new jobs The study further claims that Salesforce’s spending in public cloud accounts is less than 5% of total IT spend and 15% of total software spend today, but is expected to grow at six times the rate of overall IT spending from 2015 through 2020.
“The cloud represents an enormous opportunity for customers and partners to transform every industry, create jobs and accelerate economies around the world,” said Tyler Prince, EVP Alliances and Go-to-Market Innovation, Salesforce.
“Our continued focus is empowering our partners with the right resources to thrive in the ‘Salesforce economy’ and help our customers grow and succeed,” Prince added.

How Salesforce will impact its business ecosystem?

IDC’s research revealed that every cloud subscription sold is accompanied by other products and services. These can include additional cloud-based subscriptions (for storage or security), additional applications to increase productivity, (for digital signature or administration), or even hardware or networking. Hence, in addition to the direct jobs and GDP contribution created by Salesforce and its ecosystem of partners and customers, IDC also uncovered several other key findings in the report:
  • By 2020, for every dollar Salesforce makes, the company’s ecosystem will gain $4.14. Organizations supplement their Salesforce subscriptions with additional services from consulting partners and additional apps to extend core functionality, built by independent software vendors (ISVs) on the Salesforce platform.
Salesforce returns from customers
  • Customers said, on average, they have experienced payback from their technology investments in the cloud company in 13 months or less.
  • Over four years, aggregate worldwide investments by Salesforce customers in cloud computing should yield 3–5 times the financial benefits compared to costs.
Salesforce growth

AppExchange laying a new roadmap

The study claims that customers have now installed apps from AppExchange, Salesforce’s business app store, more than 4 million times. A single install can be used by hundreds of users within a company or organization. This builds upon recent momentum for the AppExchange, including:
  • 88% of Fortune 100 companies have now installed at least one AppExchange app, and 65% of all customers have multiple apps installed.2
  • ISV partners reported an average increase of 46% in new leads, 55% in new customers and 55% in revenue by listing on the AppExchange.
  • Using the Salesforce AppExchange allowed the Salesforce partners to improve their sales closing rate by 15%.

Customer trailblazers earn 1 million badges in self-learning environment

Trailhead is an online learning environment where anyone can develop skills that empower them to participate in the “Salesforce economy.” Since launching in 2014, trailblazers have earned 1 million badges. These badges directly relate to in-demand job skills. According to a recent report from Burning Glass, a job market analytics firm:
  • Today, there are more than 300,000 job postings asking directly for Salesforce or Salesforce-related skills.
  • The average salary for Salesforce or Salesforce-related job openings is more than $80,000 annually.
“We’re helping trailblazers reinvent their resumes for the digital economy,” said Sarah Franklin, SVP Developer Relations and GM, Trailhead, Salesforce.
“There’s clearly high demand for Salesforce-skilled employees in the marketplace, and we’re proud to say Trailhead is empowering anyone, anywhere, at anytime to learn the technologies necessary to land their dream jobs.”

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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