Seatfrog, Amadeus Next to tap $130B airline ancillary business

Seatfrog, a travel technology company, has joined Amadeus Next, a provider for technology solutions for travel tech startups in Asia Pacific, with a view to transform the future of mobile airline ancillaries by allowing travelers to upgrade their seat in the 48-hour window prior to take-off, and right up until the time of departure. The Amadeus Next partnership would enable Seatfrog to benefit from Amadeus’ global customer base of more than 130 airlines, and access to its technology. Simon Akeroyd, Vice President, Corporate Strategy and Business Development, Amadeus Asia Pacific, said:
Seatfrog has been an important partner in the Amadeus Next community since its inception, so I’m particularly excited to see that partnership producing real, innovative, customer-focused solutions. Seatfrog is incredibly smart, mobile, and will deliver an outstanding passenger experience.
He further added, “Innovation is about doing things differently and finding real solutions to real problems, and that is exactly what Seatfrog has done. The team has aligned today’s always-connected mobile passengers, with the challenge faced by airlines around the globe — selling seats that would otherwise fly empty, at the exact time that passengers think about upgrades.” Seatfrog revealed that it is working closely with Amadeus Next to bring a new level of real-time data intelligence to market, to help airlines set up and test rapidly, and begin to drive genuine commercial value immediately. This, according to the company, represents a significant innovation in mobile ancillaries and a step forward for airlines and travelers alike. Iain Griffin, CEO and Co-founder, Seatfrog, commented: “The team at Amadeus really understood the challenge facing airline partners and worked with Seatfrog to solve many of the friction points that stand in the way of the deployment of an effective ancillary revenue strategy. Ultimately, our platform is bringing a new level of intelligence to market in delivering the right product, in the right channel at the right time.”
Mobile has spearheaded a dramatic shift in global passenger behaviour, with over 83 per cent using it as their primary travel tool, and airlines need to think like retailers if they are to take advantage of this evolution. Seatfrog will help Airlines to drive higher engagement and unlock significant revenue while delivering a superior mobile experience right up to the gate.
The travel technology company aims to employ its mobile platform to revolutionize mobile ancillaries, with a view to capturing a share of the $130 billion airline ancillary industry. Built with a focus on data science and superior passenger experience, it allows travelers to transparently bid and pay for an upgrade in real time, and receive a new boarding pass directly to their mobile to scan at the gate in one smooth transaction. Griffin said, “Research shows giving people the chance to upgrade on traditional channels isn’t enough. This is where Seatfrog comes in. We use behavioral design and real-time data to deliver a user experience that adapts to passenger behavior and enables passengers to make better decisions at the perfect time.”
We chose to work with Amadeus Next because of the team’s commitment to innovation and agility, its acute understanding of the airline ancillary problem and the game-changing nature of Seatfrog’s technology, which can deliver huge benefit to the airline customer base. Ultimately, airlines will be able to upsell and maximize revenues with the perfect mix of right product, right channel at the right time, while providing their passengers with an outstanding customer experience on mobile.”

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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