Revvx partners Global Sources to give Indian startups a global exposure

Revvx, a Bangalore-based Hardware/IoT Accelerator has partnered with NASDAQ listed Global Sources to provide Indian startups a platform to showcase Indian innovation to global retail buyers and distributors. Global sources is a Hong-Kong based business-to-business (B2B) media company that is known to run the largest Sourcing Trade Show in the world and Asia’s largest hardware trade show dubbed as ‘Startup Launchpad’. Startup Launchpad facilitates global distribution between startups and renowned online and offline retailers. The event showcases over 250 startups to more than 60,000 global buyers from 240 countries and regions.
“Possibly the most difficult stage of being a hardware startup is sales and distribution. That’s why we’re excited to partner with Revvx in bringing hardware startups from India to Global Sources’ Startup Launchpad in Hong Kong this April,” said Ben Wong, Head of Global Sources Launchpad.
“Startups will showcase their products in front of established global distributors and retailers to identify quality online and offline retail channels at scale,” he added. The company will work with Revvx on a Pan India Roadshow to select the top hardware startups to showcase in Hong Kong. Under this, a delegation of 10 qualified startups from India are expected to attend the Startup Launchpad Trade show under Revvx’s management. Prior to the commencement of the trade show, the startups will attend a soft-landing tour in Shenzhen and Hong Kong to meet manufacturing and distribution stakeholders and participate in the product demo program on-site to pitch for retail to VIP buyers.
“Market-creating innovations come from imagining and delivering something that unexpectedly delights whole new groups of customers. The pace of change is so great that today’s bright spark is next year’s standard requirement. Bringing an idea to reality is a totally different story.” said Avinash Kaushik, Founder and CEO, Revvx.
“While part of the problem is manufacturing which is being addressed through Make in India push in the country, commercialization of innovation and scaling has remained the biggest challenge for hardware startups. We are building access to market for hardware/IOT startups by pairing products with the channels that popularize them. We are excited to partner with Global Sources which is a great platform to showcase Indian innovation to global retail buyers and distributors,” Kaushik added. This year, the Startup Launchpad Show will have two phases. The first phase will have 3,700 booths and will be held from April 11 to 14 with the focus on consumer electronics, VR & Gaming, components and smart living. The second phase will run from April 18 to 21 with 2,700 booths of smartphones, tablets, wearables and accessories.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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