Say goodbye to coding with SugarCRM's new mobile app version

SugarCRM, a CRM solutions provider has announced a number of new features to Sugar Mobile, it’s app for smartphone and tablet CRM users. The company has built an extensible, secure mobile platform that allows customers to transform their business. New features introduced today in Sugar Mobile 5.0 include: Redefined User Experience – The new version introduces a redesigned user experience with reduced number of clicks needed to reach critical CRM data. It also sports an improved navigation and re-ordered tabs and elements in the user interface based upon customer feedback. Support for Apple Touch ID – Touch ID is one of the most secure ways to authenticate users within iOS apps, making the login experience more convenient and user-friendly. The new version supports Apple Touch ID. Customization – Through the new Sugar MACS service, customers can add their own company name and logo, and select the color they want to be displayed in the background of the login, splash, and loading screens. No coding is required and with a few simple clicks, administrators can generate a custom app that supports the organization’s look and feel. Enterprise Mobile Management (EMM) – It will provide enterprises with a better, more secure way to distribute and manage the SugarCRM mobile app with EMM support. By using “app wrapping”, Sugar administrators can control who gets access to the SugarCRM Mobile app and when. The company has also added the AppConfig standard which makes it easier to manage the app using EMM solutions. Deep Linking – Deep Linking allows links to be created that push a user directly into a record or page in SugarCRM Mobile. Mobile deep links mean the user can click on a link and it will launch the SugarCRM Mobile app. Deep linking can be used to perform many tasks, including viewing, creating, and editing records. According to Rich Green, Chief Product Officer, SugarCRM, the CRM industry is still at an early stage for comprehensive mobile solutions.

“At SugarCRM, where we are driven by a ‘mobile first’ strategy, we expect to see entire sales teams access CRM strictly on mobile. With that in mind, SugarCRM continues to push the envelope with mobile technology and we’ve made a number of significant enhancements to our mobile offering to take it from ’CRM you take with you’ to an indispensable tool that never leaves your side,” Green said.

Sugar Mobile is available for all Sugar Professional, Enterprise and Ultimate customers. It features “offline storage mode” so users can be productive even when they aren’t connected to WiFi. All existing installations of SugarCRM Mobile will be upgraded to Sugar Mobile 5.0 through the phone or tablet’s native upgrade functionality. Alternatively, upgrades can be performed by searching for in the application stores too.