Team One appoints former Razorfish digital leader W Joe DeMiero

Saatchi & Saatchi’s combined brand agency, Team One, has appointed digital leader W Joe DeMiero as its Managing Director in order to strengthen the agency’s proficiency in enterprise technology and digital advertising. DeMiero lately held a leadership position at a global digital agency, Razorfish and has more than 15 years of digital expertise. Team One deals with the brands like like Lexus, The Ritz-Carlton and Indian Motorcycle, among others. DeMiero’s knowledge and skills has a huge canvas of digital landscape. Right from execution of enterprise technology to leading national and international digital advertising campaigns to developing mobile applications. His work encompasses for multiple industries and brands like Honda, Acura, Visa and T-Mobile. DeMiero says, “Team One understands the future of digital, the expectations of tomorrow’s tech-native consumer, and how brands can influence those consumers by creating relevant and compelling experiences. Team One is the digital powerhouse you don’t know about—and that is about to change.” Team One has more than 30 various market disciplines which includes specialists in mobile, branded entertainment, social media, media planning and buying, web and app development, UX and design, and CRM, along with an in-house multimedia content studio. All this brings the client’s business to the forefront of digital innovation. The company consists of more than 150 members. Its leaders include Cathy Gribble, director of digital strategy and analytics; Nate Manchester, creative director of experience design; Melissa Presby, group account director of relationship marketing; and Jon Ruppel, creative director. Julie Michael, president of Team One stated, “Team One has a rare operating model. Our deep understanding of technology, the premium customer, and how to create sublime digital experiences to exceed consumer expectations allows us to provide a unique level of service and counsel to our clients. Joe’s digital expertise is already infiltrating every aspect of our business, and has immediately benefited our clients and our people.”

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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