“Global enterprises are increasingly waking up to the enormous value that they can unlock by optimizing channel performance, and we look forward to bringing these benefits to an even larger customer base.”
provider of channel data management (CDM) cloud platform, has announced enhancements to its Zyme Cloud Platform 3.0. and the acquisition of channel marketing and sales consulting firm, Foster MacCallum. According to the company the new version and updates will help enterprises sell their products more effectively through the channel with less investment and with the acquisition add partner assessment and recruitment services to its CDM platform. Zyme states that the 3.0 features and enhancements will provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to optimize and grow partner networks, and the addition of Foster’s services will increase its clients’ channel investment. The company claims to be transforming raw channel data into decision-grade intelligence using proprietary technologies and rich content libraries, giving its customers actionable intelligence that gets integrated into a range of different business processes such as marketing to inventory management to sales, which eventually makes channel sales more efficient. “With the latest upgrades to the Zyme CDM platform and the addition of new professional services and support, Zyme continues to lead a transformation in channel sales that enables companies to increase revenues with smaller investments,” said Ashish Shete, VP, Customer Solutions, Zyme.
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