Now brush your teeth with IBM Cloud Cognitive capabilities

Grush, an advanced Bluetooth motion sensing toothbrush, coupled with interactive and instructive mobile games that guides kids brushing and lets parents track the results, is leveraging IBM Cloud’s cognitive capabilities. Grush turns brushing into a real-time interactive app on mobile devices through Bluemix, IBM’s cloud platform and the Watson Analytics API, a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data. Using advanced motion-sensing technology, Grush captures thousands of data points while a child is brushing and sends them via Bluetooth to the IBM Cloud, where they are analyzed and turned into fun mobile brushing games. For example, Grush has come up with a game called ‘Toothy Castles’ that allows children to wipe away monsters in the areas of the mouth that have not been brushed. The data is also made available to the Watson Analytics API, which provides predictive analytics and data visualization through a mobile dashboard app that allows children’s parents and dentists to track their brushing. With IBM Cloud Architecture Center, Grush can connect the mobile and analytics pieces of its solution. IBM Cloud Architecture Solution Center is a library of cloud architectures and sample code to help developers speed development cycles and connect all their services on Bluemix, IBM’s cloud platform. Using the same, Grush leveraged an IoT architecture and extended it to include mobile and analytics.
“We see ourselves as a true technology and go-to-market partner for our developers and startups. Their success is our success,” says Sandy Carter, IBM’s General Manager, Developer Ecosystem and Startups.
Grush is also using IBM for its Global Entrepreneur program, which provides startups with access to resources like IBM Cloud credits, tech support and business mentorship. In turn, IBM is helping Grush refine its pitches, tweak its business model and perfect its IBM Cloud Bluemix environment.
“The personalized, first hand support from the IBM Global Entrepreneur program is unparalleled. IBM will talk with you in depth to understand your goals and needs and work with you on a plan of action. For us, this has been critical,” says Ethan Schur, Co-Founder and COO, Grush.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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