Glispa launches VOLTU, aims at user engagement and acquisition
Adtech company Glispa Global Group has launched a mobile version of VOLTU, a performance-led social influencer network for mobile acquisition. VOLTU connects advertisers with...
Influential raises $5M in Series A round to enhance influencer marketing
California-based marketing platform, Influential that helps companies create content marketing strategies and get published online in publications has raised $5 million in Series A...
Ben Gibson joins F5 Networks’ executive team as CMO & EVP
F5 Networks, the global application networking and security provider, has taken Ben Gibson on-board as an executive team member. The erstwhile Chief Marketing Officer...
Actility’s business accelerator to fast-track IoT solutions
French IoT startup Actility announced the launch of the “ThingPark Approved” programme, welcoming its first partners to obtain the ThingPark Approved status. According to...
You can’t optimize what you can’t measure: Sanjay Trisal, AppsFlyer
India is a growing powerhouse of mobile penetration and hence is a good medium for advertising. According to AppsFlyer, a SaaS mobile marketing analytics...
Pipeliner’s “Collection” to enhance data visualization capabilities
After announcing E6 Solutions as its premier solutions provider earlier this month, Pipeliner CRM, a software system that enables salespeople and teams to understand...
Emarsys adds advertising feature to its B2C Marketing Cloud
Emarsys, a global cloud marketing software provider for B2C companies, added an advertising feature to its B2C Marketing Cloud. Dubbed as CRM Ads, the...
Skilljar integrates Salesforce’s B2B marketing automation platform Pardot
Cloud based customer training platform, Skilljar, has partnered with Salesforce to integrate the latter's B2B marketing automation solution, Pardot, into its Learning Management System...