APAC fastest to adopt tech, everything needs to be mobile responsive: Bill McMurray, Qualtrics
In an increasingly competitive global market, customer experience is right up there among reasons customers buy from a brand, right after value for money....
Glispa acquires RelevanTech to bolster its mobile marketing platform
German adtech company, Glispa Global Group, has acquired the Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position in the mobile industry.RelevanTech...
Affinity Solutions, NinthDecimal partner to provide retailers real footfall data
Affinity Solutions, a purchase-driven marketing solutions provider has partnered NinthDecimal which provides mobile audience intelligence platform, to give retail brands the ability to identify...
Uber launches its overhauled rider app in India, globally
Multinational ride hailing service, Uber, has announced the launch of its new Rider Application on Android and iOS platforms globally and in India. According...
Transforming your app’s traffic into gold
The global app economy continues to grow, with App Annie predicting it to double in size by 2020, to $101 billion. Growth is accelerating,...
5 reasons you must go omnichannel
A couple of years ago there was an inclination among retailers to build websites and mobile applications to reach out to more of their...
Zyme enhances platform, adds partner recruitment & assessment services
Zyme, the provider of channel data management (CDM) cloud platform, has announced enhancements to its Zyme Cloud Platform 3.0. and the acquisition of channel...
DataSift’s new API to make media agencies’ data scientists obsolete
Human Data Intelligence company, DataSift, has unveiled its new Media Strategies API, that helps marketing agencies to access actionable intelligence from social data to...