IBM acquires Bluewolf, accelerates UX for Salesforce users

One of Salesforce’s major partners, Bluewolf, a global cloud consulting and implementation service has been acquired by IBM for an undisclosed amount. Bluewolf will be joining IBM Interactive Experience (IBM iX), which is a next-generation experience design and digital consultancy and a part of IBM Global Business Services. Together IBM iX and Bluewolf will form deeper consulting capability for clients adopting Salesforce solutions transforming relationships with their customers.

IBM iX’s deep proficiency in analytics, experience design and consulting will combine with Salesforce consulting practices to deliver differentiated, consumer-grade experiences via the cloud. The acquisition will give IBM access to one of Salesforce’s bigger consulting companies and allow IBM to add the CRM company’s consulting among the SaaS options in its Interactive Experience brand of services.

Paul Papas, Global Leader, IBM iX, says “Delivering an exceptional customer experience has emerged as a fundamental element in modern business strategy, and essential to any company’s competitive position. With Bluewolf, we’ve added expertise to address the growing demand from Salesforce clients for transformational, cloud-based services that allow them to transform the experiences they provide their customers.”

With the ability to deliver innovative solutions in an industry context, IBM iX and Bluewolf will be uniquely capable of creating differentiated customer experiences on the Salesforce platform. This means additional capabilities in experience design, coupled with leading expertise in integrating data, enabling mobility, and driving towards more cognitive solutions for enterprises.

IBM iX provides services, dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. IBM iX specialists work side-by-side with clients across more than 30 global IBM Studios to co-create innovations that drive results.

“As a part of IBM iX, we will amplify our capabilities to create extraordinary customer moments and digital experiences. Combining forces brings game-changing strategy, data and design expertise, for customers of all sizes and industries, instantly transforming us into a formidable global partner in the Salesforce ecosystem,” says Eric Berridge, CEO, Bluewolf.

Bluewolf has 12 global offices and more than 500 employees in the United States, Europe and Australia and has played an important role in the Salesforce implementation ecosystem. It has delivered more than 9,500 successful Salesforce projects for clients including Stanley Black & Decker, Sapa Building Systems and Vodafone Hutchinson Australia.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.