Microsoft extends deal with Here to deliver location-based services

Tech giant Microsoft today has extended its mapping deal with mapping company, Here, which will enable Microsoft to leverage map data and platform services in the development of its products and services. With this partnership, Microsoft will be able to integrate HERE data and services into its Bing Maps platform that powers, Cortana, and many other services, as well as into its Bing Maps API offered to developers through the Azure Marketplace. The agreement also permits Microsoft’s expanded use of HERE data and services in connection with in-vehicle productivity scenarios and will have access to the most up-to-date, accurate maps available. It will also benefit from HERE platform services such as real-time road traffic flow and live public transit data Bruno Bourguet, SVP of Sales and Business Development, Here said,“Our goal is to enable global access to the best mapping and location services for consumers and businesses, and we are delighted to extend our partnership with Microsoft, supporting its product innovation into the future.”
“Bringing the highest quality maps and geographical services to our consumers and developers is of paramount importance to Microsoft,” said Jordi Ribas, Corporate Vice President, Bing Program Management, Microsoft.
Consumers both behind the wheel and on the street now expect a broad range of features and a high level of accuracy from their location-based services, with products expected to deliver information on how to get from A to B, as well as providing up-to-date insight into transit information and more.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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