Oracle acquires LogFire to boost its supply chain efficiency

Cloud services and platform provider, Oracle announced the acquisition of LogFire, a provider of cloud-based warehouse management applications. The financial terms of the proposed acquisition were not disclosed. With this acquisition, the California-based software and cloud giant aims to boost the logistics functionality of its Oracle Supply Chain Management (SCM) Cloud by adding warehouse management capabilities of the LogFire applications.
“Oracle will leverage our expertise in the cloud-based warehouse management space while we integrate into Oracle Supply Chain Management (SCM) Cloud’s broad suite of innovative applications that enables supply chain organizations to modernize their supply chain processes,” said Diego Pantoja-Navajas, Founder and CEO, LogFire, in a blogpost.
Oracle further revealed that the management and employees of LogFire, which was started in 2007, will join the Oracle SCM Cloud team. With more than 40 enterprise customers from the retail, consumer goods, third-party logistics and e-commerce industries, LogFire says it will not be shutting up shop yet. The company claims expertise in catering Tier 1 warehouse management solutions (WMS) using proprietary software to power them. “Supply chain organizations are under enormous pressure to capitalize on evolving business trends such as omni-channel fulfillment, integrated logistics and dynamic sourcing, while simultaneously increasing efficiency and reducing costs. To meet these challenges, Oracle Supply Chain Management Cloud offers a broad suite of innovative applications that enables organizations to modernize their supply chain processes,” wrote Rick Jewell, Senior Vice President, SCM Applications Development, in a letter to customers.
“The addition of LogFire will complement the logistics functionality of the Oracle SCM Cloud by adding cloud-based warehouse management capabilities,” Jewell added.
Oracle has been on an acquisition spree this year to pace up its applications for various industries operating on the cloud. In July this year, the company acquired cloud business software provider NetSuite, for $9.3 billion to compete against the likes of Microsoft and Amazon that run computing operations on the cloud. It made another major leap in May, when it acquired the Arlington-based utility software company Opower at a deal of $532 million to create a more robust cloud portfolio for utility vendors.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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