Mobile marketing tech firm TUNEs into India

Enterprise SaaS mobile marketing technology company, TUNE, has launched its first corporate office in India. According to the company, the move has been made to accelerate its rapidly growing base of customers and partners in the region. TUNE’s efforts in India will be led by Ashwiny Thapliyal, as the Regional Head of Sales for India & Southeast Asia. Thapliyal has previously donned various outfits in mobile and digital advertising companies such as InMobi and Komli. The company also claims to have put together a team of sales, marketing and business experts to carry out its business strategy and operations in the country. According to the company, India is the fourth largest market in terms of revenue and critical to business and growth in the Asia Pacific region; poised as a strategic hub for business in Southeast Asia. The new office will be TUNE’s third in the APAC region, taking the total number of locations worldwide to nine including Seattle, San Francisco, New York City, Tel Aviv, London, Seoul, Tokyo and Berlin. Peter Hamilton, CEO, TUNE, said, “I’m elated for the opening of our new office in Delhi. Not only is this an exciting and vibrant city, but India is one of the fastest growing regions for us — accounting for nearly 10% of TUNE’s overall revenue. Over the past six years, we have worked closely with some of the region’s top marketers and ad networks to help solve their daily challenges by delivering the best technology possible.”
“While the launch of this office brings the promise of even more opportunity for TUNE to serve the unique needs of the Indian market, we also believe we’ll be able to attract the highest quality local talent to our team so that we can extend the expertise and care we’re known for.”
The Seattle based company claims to have recorded an growth increase of 144% last year and a rise of 80% in clients. With its India base, the company can now service its regional clients such as Flipkart, OLX, Amazon India, MakeMyTrip, eBay India, Tyroo, and vCommission. Ashwiny Thapliyal, Regional Head of Sales India & Southeast Asia, said, “We have witnessed more than a 38% increase in our business partnerships in India over the last 12 months. Our impressive growth numbers have further solidified TUNE’s leadership position as the preferred partner for marketers and ad networks in India. We are committed to further understanding the nuances of the Indian market, while providing local assistance to existing clients and prospects.”

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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