Accenture acquires CRMWaypoint; will strengthen Salesforce capabilities

Hoping to strengthen its Salesforce capabilities, professional services company, Accenture, has acquired Netherlands based CRMWaypoint, a supplier of cloud advisory and technology services in the Netherlands. CRMWaypoint specializes in Salesforce cloud solutions for sales, service and marketing. Accenture hopes that the acquisition will reinforce the company’s ‘Cloud First’ agenda and allow it to provide its clients solutions in cloud strategy. In October last year, Accenture acquired Cloud Sherpas, a cloud advisory and technology services specializing in Google, Salesforce and ServiceNow, which followed previously acquired Salesforce and Veeva Systems solution providers, Tquila UK and ClientHouse. CRMWaypoint’s team joins Accenture’s Cloud First Applications team, which delivers cloud services for Salesforce, Workday, ServiceNow, Google and other “pure play” cloud technologies. “The addition of CRMWaypoint gives us access to a sizable force of highly skilled and sought-after Salesforce professionals in the Netherlands and beyond,” said Peter van Tilburg, Accenture’s Cloud First Applications lead for the Netherlands.
“Together we are even better positioned to meet the growing demand for cloud solutions. Our Cloud First agenda is focused on helping clients improve their business growth, agility and competitive advantage by leveraging all of the benefits cloud can deliver.”
Ton van der Meer, founder and CEO of CRMWaypoint, said, “Over the past years, we’ve forged a team delivering significant growth in the Netherlands, which culminated in our company being recognized as a platinum partner by Salesforce in 2015. As a next step, we’re excited to become part of Accenture as this will give us even more opportunity to develop our people and leverage their skills to drive cloud adoption and implementation for leading brands on a global scale.” CRMWaypoint claims to be one of the largest Salesforce partners in Benelux, established in 2006 with an exclusive focus on Salesforce.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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